Dump and define
We gather data, talk to marketing and sales, and agree what 'working' would look like.
Strategy
B2B marketing strategy that starts with your funnel
Not a slideware deck. A strategy built from your numbers: where growth is leaking, what to fix first, and a 90-day plan your team can run without us.
What this is
A strategy you can execute, not a deck you file
Most B2B strategy projects end in a beautiful document and no change, because the strategy was built from opinions rather than from the funnel it was meant to fix.
Ours is built from your numbers. We map how demand currently flows — where it leaks, who is supposed to catch it and what the follow-up actually does — and only then decide what to change.
You leave with three things: a written view of the funnel, a prioritised channel and message plan, and a 90-day roadmap your team can run without us in the room.
What you get
The deliverables of a Topic Hatch strategy
Written, specific and built from your own data — not a template with your logo pasted on the cover.
Funnel and measurement audit
A readable map of where demand comes from today, where it leaks and which definitions are missing.
Positioning and message
The sharpest way to describe what you do to your best buyer, in their language, not yours.
Channel mix and priorities
Which channels earn spend now, which later, and what to stop doing entirely.
Asset and content plan
The pages, guides and proof worth building first, mapped to the buying journey.
90-day roadmap
A sequenced plan with owners, metrics and a review cadence your team can run.
Measurement plan
The number we will be judged on, agreed with sales and reported consistently.
What it is not
The lines we will not cross
It is not a 120-slide deck nobody opens. It is not a survey of what competitors are doing, dressed up as insight. And it will not promise a number we cannot defend.
Strategy is a series of decisions with reasons attached. If a recommendation cannot be explained by your data and your goals, it does not go in.
How it works
Four weeks, four clear phases
A focused sprint that produces a plan your team can actually run.
Audit and baseline
We map the funnel, the tracking and the follow-up, and find the constraints.
Decide and prioritise
We present the strategy and the 90-day plan, and we are direct about trade-offs.
Hand over and stay
You get the documents and a review call; we stay available if you want us to run it.
Measurement
How we will know the strategy worked
A strategy proves itself in the funnel, not in the quality of the presentation. We define the baseline numbers before we start and report against them afterwards.
- Cost per qualified lead, before and after
- Lead-to-opportunity rate and funnel leaks
- Which channels earn repeat budget
- Speed from enquiry to first conversation
- Pipeline created from owned vs rented channels
Questions
B2B marketing strategy — frequently asked questions
What you get, how long it takes, and the difference between this and a free growth plan.
The free plan is a high-level view we send you for nothing. A paid strategy is a deeper sprint: a full audit, positioning work and a roadmap built with your team.
Around four weeks, with two working sessions and a delivery review. Larger multi-market strategies take longer and are phased.
No. The roadmap is designed to be run by your team. If you want us to execute parts of it, we can — but you own the plan either way.
Even better. We work with them, gather their context and hand back a plan that does not ignore what already works.
We quote per scope after a short call, because the depth varies. There is no lock-in and no retained commitment afterwards.
Next step
Build a strategy you can execute
We will map your funnel and show you the first three decisions worth making.