Audit before we spend
We map your funnel and fix measurement first. No campaign goes live until we can see what it is actually producing.
Services
B2B marketing services built around revenue, not activity
Fifteen services across lead generation, demand generation and automation. Take one, take several, or let us run the whole funnel as a single measured system.
One system, not a menu
Pick the constraint, then fix it properly
Topic Hatch is a revenue-focused B2B marketing team founded in 2026. We offer a deliberately broad stack — paid media, demand generation, SEO, AI search, RevOps and automation — because most growth problems are not solved by one channel in isolation.
You can engage us for a single, well-defined job, or ask us to run the whole funnel as one system. Either way we work from the same starting point: agree what a good outcome looks like, make sure it can be measured, and only then add spend.
The service pages below explain how each piece works, what is included and how we measure it. If you are not sure which one you need, that is exactly what the free growth plan is for.
Service area
Lead Generation
Everything needed to turn cold audiences into qualified conversations your sales team is happy to take.
B2B Lead Generation
Turn cold audiences into booked conversations with offer design, routing and follow-up that actually close.
Paid Media
Search, shopping and retargeting built around cost-per-qualified-lead, not vanity clicks.
Paid Social
Creative-led demand on the platforms your buyers already scroll every day.
Web Design & CRO
Design, development and conversion testing that make your traffic work harder.
Landing Page Design
Fast, focused pages built for one offer, one audience and one measurable next step.
Service area
Demand Generation
The coordinated work of creating interest, capturing intent and nurturing buyers until they are ready.
B2B Demand Generation
A coordinated engine that creates awareness, captures intent and hands sales real opportunities.
SEO
Technical foundations, topical authority and internal linking that compound over time.
AI Search Optimization (AEO & GEO)
Get understood and quoted by AI assistants and answer engines, not just ranked by Google.
Account-Based Marketing
Precision programs aimed at the shortlist of accounts worth your best effort.
Email Marketing
Lifecycle and nurture programs that keep quiet leads warming until they are ready.
Service area
Automation & Apps
The systems and small builds that keep the funnel fast, clean and reliable as you grow.
HubSpot Implementation
Clean data, sane lifecycle stages and reporting your team will actually trust.
AI Agent Development
Assistants for research, qualification and support that remove repetitive work safely.
Revenue Operations
Connect marketing, sales and success with shared definitions and one source of truth.
Custom Development
Integrations, dashboards and small apps that close the gaps your stack leaves open.
Marketing Automation
Scoring, routing and journeys that respond in minutes, not business days.
How engagements work
The same method, whichever service you pick
Every service runs on the same four-step spine, because measurement discipline is what turns activity into revenue.
Build the system
Pages, campaigns, content and automation are built as one connected system rather than separate projects.
Run it, measure it
We operate the system against the numbers we agreed with you, and report by source rather than a blended average.
Reinvest on evidence
Budget follows what produces qualified demand, and we cut what only produces activity. That trade-off is our job.
Measurement
Agencies talk channels. We report numbers.
Whichever services you choose, they are judged on the same handful of metrics — the ones your finance lead would recognise. We agree them up front and report consistently from that point on.
If we cannot show which source produced which qualified lead, we have not finished the job. That standard shapes every service on this page.
Choosing a service
Questions about how our services fit together
How to choose, how we scope, and why a 2026 startup still expects to be held to its numbers.
Fifteen services across three areas: lead generation (paid media, paid social, web design, landing pages and lead gen), demand generation (demand gen, SEO, AI search, ABM and email) and automation and apps (HubSpot, AI agents, RevOps, custom development and marketing automation). You can take them individually or as one program.
Both. Some clients want a single channel fixed first; others want the whole funnel run as one system. We are happy to start narrow and expand once the foundations are proven.
By finding the biggest constraint in your funnel. That is usually measurement or follow-up rather than more traffic, so we fix the leak before we pour more budget into the top.
Yes, for well-defined pieces such as a landing page, a HubSpot implementation or a website rebuild. Ongoing work is month-to-month, so you are never locked in.
For the same reason our clients should: a written plan, agreed metrics, live reporting and no lock-in. We publish our measurement framework openly and would rather be checked than believed.
Next step
Not sure which service you need?
Tell us where your pipeline comes from today and we will show you, in writing, where we would focus first.