Find the prompts that matter
We identify the questions buyers ask assistants in your category and where answers come from today.
Demand Generation
AI search optimisation (AEO & GEO) for B2B brands
Buyers increasingly ask AI assistants instead of scrolling search results. AEO and GEO make sure those assistants understand what you do and trust you enough to mention you.
Overview
Buyers are asking assistants, not just searching
Search behaviour is shifting. Instead of scanning ten blue links, more buyers now ask an assistant a direct question and act on the answer. If your brand is not part of that answer, you are invisible at the exact moment of consideration.
Answer engine optimisation (AEO) and generative engine optimisation (GEO) are the work of making your content clear, well-structured and verifiable enough that these systems can extract and cite it. It overlaps with classic SEO but is not identical — structure, clarity and factual precision matter even more.
This is an emerging discipline, and we treat it that way. We test, we measure mentions where we can, and we are honest that the tooling here is younger than traditional SEO.
What's included
What our ai search optimization (aeo & geo) service covers
Work that improves how machines and assistants understand and cite your brand.
Answer-focused content structure
Content shaped so key questions and answers can be extracted cleanly, not buried in prose.
Entity and brand clarity
Consistent naming, descriptions and schema so assistants know who you are and what you offer.
Structured data
Schema markup that spells out organisations, people, services and FAQs in machine-readable form.
Citation-friendly assets
Original data, clear definitions and quotable statements that earn references.
Monitoring and testing
Tracking how priority prompts describe your brand and adjusting content accordingly.
LLM-friendly pages
A concise, factual overview page designed to be read and summarised accurately by AI systems.
Our approach
How we deliver ai search optimization (aeo & geo)
An honest, test-driven approach to a discipline that is still maturing.
Make content extractable
We restructure key pages into clear questions, answers and definitions assistants can lift accurately.
Signal the entity
We add schema and consistency so your brand is a recognisable, well-defined entity across the web.
Monitor and refine
We track how assistants describe you and iterate, while being clear about the limits of current tooling.
Measurement
How we measure ai search optimization (aeo & geo)
Success means being accurately understood and cited, not just indexed.
Traditional ranking tools do not fully capture AI answers, so we combine what we can measure with structured prompt testing and manual reviews. We would rather show you a realistic picture than a precise-looking number that is not reliable.
- Presence and accuracy in AI answers for priority prompts
- Structured data coverage across key pages
- Brand entity consistency across the web
- Referral traffic from AI and answer surfaces
- Overlap with organic ranking improvements
Who it's for
Is our ai search optimization (aeo & geo) service a fit?
We would rather turn down a poor fit than take budget we cannot turn into a result. This is the kind of team our work suits best.
- Brands whose buyers research with AI assistants
- Companies with strong expertise not being surfaced
- Teams already investing in SEO and content
Questions
AI Search Optimization (AEO & GEO) — frequently asked questions
Straight answers on how our ai search optimization (aeo & geo) work is scoped, run and measured.
Not quite. There is strong overlap, but AEO emphasises extractable structure, entity clarity and factual precision. Classic SEO still matters and usually helps.
No. No one controls what an AI assistant says. We can improve how understandable and citable your content is, and we measure the trend honestly.
Usually with structured data, clearer definitions on your key pages and an LLM-friendly overview. Those are low-cost, high-clarity wins.
No, it extends it. We usually run them together because the foundations of clear structure and genuine expertise serve both.
If your buyers use AI assistants to research, yes. Being absent or misrepresented there is a growing commercial risk, even if measurement is imperfect.
Next step
Find out how assistants describe you today
We will test the prompts that matter in your category and show you the gaps.