Dump and define
We gather data, talk to marketing and sales, and agree what 'working' would look like.
Strategy
SEO for lawyers that brings qualified enquiries
Legal clients search by problem and by place, then decide fast. SEO built around practice areas, local visibility and intake that converts.
What this is
A strategy you can execute, not a deck you file
Most B2B strategy projects end in a beautiful document and no change, because the strategy was built from opinions rather than from the funnel it was meant to fix.
Ours is built from your numbers. We map how demand currently flows — where it leaks, who is supposed to catch it and what the follow-up actually does — and only then decide what to change.
You leave with three things: a written view of the funnel, a prioritised channel and message plan, and a 90-day roadmap your team can run without us in the room.
What you get
The deliverables of a Topic Hatch strategy
Written, specific and built from your own data — not a template with your logo pasted on the cover.
Funnel and measurement audit
A readable map of where demand comes from today, where it leaks and which definitions are missing.
Positioning and message
The sharpest way to describe what you do to your best buyer, in their language, not yours.
Channel mix and priorities
Which channels earn spend now, which later, and what to stop doing entirely.
Asset and content plan
The pages, guides and proof worth building first, mapped to the buying journey.
90-day roadmap
A sequenced plan with owners, metrics and a review cadence your team can run.
Measurement plan
The number we will be judged on, agreed with sales and reported consistently.
What it is not
The lines we will not cross
It is not a 120-slide deck nobody opens. It is not a survey of what competitors are doing, dressed up as insight. And it will not promise a number we cannot defend.
Strategy is a series of decisions with reasons attached. If a recommendation cannot be explained by your data and your goals, it does not go in.
How it works
Four weeks, four clear phases
A focused sprint that produces a plan your team can actually run.
Audit and baseline
We map the funnel, the tracking and the follow-up, and find the constraints.
Decide and prioritise
We present the strategy and the 90-day plan, and we are direct about trade-offs.
Hand over and stay
You get the documents and a review call; we stay available if you want us to run it.
Measurement
How we will know the strategy worked
A strategy proves itself in the funnel, not in the quality of the presentation. We define the baseline numbers before we start and report against them afterwards.
- Cost per qualified lead, before and after
- Lead-to-opportunity rate and funnel leaks
- Which channels earn repeat budget
- Speed from enquiry to first conversation
- Pipeline created from owned vs rented channels
Questions
SEO for lawyers — frequently asked questions
How legal SEO works, what to expect and why local visibility matters as much as rankings.
Directories are rented: they can change fees and rules, and the traffic never builds anything you own. Practice-area content and local visibility compound instead.
Technical fixes can help within weeks; content and authority typically build over three to six months. Anyone promising page one instantly is guessing.
We research and write, working with your solicitors so the substance is accurate. You review before anything publishes.
Whichever ones you actually want more of and can service well. We prioritise by volume, competition and your capacity rather than doing everything.
We optimise the path to enquiry and recommend intake improvements, but the solicitors and secretaries answer the client. Speed there matters as much as rankings.
Next step
Get more of the enquiries you can actually win
We will audit your practice areas and local visibility, then show you the highest-value pages to build.