Define the audience and the idea
We agree who we are talking to and the single most useful thing we can say to them first.
Lead Generation
B2B paid social that earns attention from real buyers
Paid social is where B2B brands get to interrupt the right people with something useful. It rewards strong creative and clear thinking about who you are talking to — not just a bigger budget.
Overview
Paid social as demand creation, not just targeting
For B2B, paid social works best when it is treated as demand creation rather than direct response. LinkedIn, Meta and similar platforms can reach precise job titles and companies, but only if the creative gives a scrolling professional a reason to stop. Weak creative with perfect targeting still produces nothing.
We build paid social around people, not just parameters. That means a clear point of view on the buyer's problem, creative concepts tested in deliberate rounds, and offers suited to cold audiences rather than the same demo request used everywhere.
It also means being honest about measurement. Social sits earlier in the journey, so we report on its role in creating and influencing pipeline, alongside the direct response it generates. We would rather show you a realistic contribution than a flattering last-click number.
What's included
What our paid social service covers
A paid social program built on creative you can be proud of and targeting you can explain.
Audience and targeting design
Role, company and interest targeting built around a clear hypothesis, not a kitchen-sink list.
Creative concepts and testing
Deliberate rounds of concepts and formats, each tested against a stated idea rather than changed at random.
Offer design for cold audiences
Value-first offers suited to people who have never heard of you, not just the standard booking form.
Retargeting and sequencing
Sensible sequences that follow attention with relevant proof instead of repeating the same ad.
Tracking and conversion setup
Pixels, events and CRM feedback so social's contribution can be traced rather than assumed.
Reporting that respects nuance
Direct response and assisted pipeline reported separately, with the assumptions made clear.
Our approach
How we deliver paid social
How we build a paid social program that improves instead of plateauing.
Produce and test creative
We ship several concepts, learn which message resonates, and reinvest in the winners.
Sequence the journey
Cold attention is followed by relevant proof and a clear next step, without over-asking early.
Measure contribution honestly
We separate direct response from assisted pipeline and adjust spend to where social genuinely helps.
Measurement
How we measure paid social
Social is measured on attention earned and pipeline influenced, not impressions bought.
Because social reaches buyers early, straight last-click reporting understates it while over-claiming view-through overstates it. We report both, with the caveats stated, so budget decisions are made with the full picture.
- Cost per qualified lead where direct response applies
- Cost per engaged, in-target account
- Creative performance by concept and format
- Assisted conversions and influenced pipeline
- Audience quality by role and company
Who it's for
Is our paid social service a fit?
We would rather turn down a poor fit than take budget we cannot turn into a result. This is the kind of team our work suits best.
- Companies with a clear audience and a story worth telling
- Brands building demand beyond search intent
- Teams willing to invest in creative, not just targeting
Questions
Paid Social — frequently asked questions
Straight answers on how our paid social work is scoped, run and measured.
Next step
Test one strong paid social concept
We will propose an audience, an offer and a creative direction you can test without betting the budget.