Blog
Practical B2B marketing writing from 2026
Measurement, AI search, landing pages, RevOps — notes from the work, written to be useful on their own.
Why we write
Notes from the work, not recycled listicles
Most marketing blogs exist because somebody decided the brand needed to post regularly. We made the opposite rule: write only about problems we are solving right now, with enough detail to be useful on its own.
That means measurement notes, honest takes on AI search, and the systems behind demand generation — the unglamorous parts of B2B marketing where most of the value actually lives.
If you would rather watch than read, the free growth plan and the live audit are shorter routes to the same material, tailored to your funnel.
All articles
Here is everything we have published
Six posts and counting, each one written in 2026.
The 2026 B2B measurement stack: what to instrument before you spend
Most B2B teams buy traffic before they can attribute it. Here is the short list of events and definitions to set up first.
Read the articleAEO and GEO: how to become the answer AI assistants quote
Answer engines reward structure, clarity and verifiable facts. A practical checklist for the pages that should earn citations.
Read the articlePipeline math we will publish for our own agency
We are starting in 2026, so we set public launch goals instead of invented case studies. Here is how we will report them.
Read the articleWhy cost per qualified lead beats cost per lead
A lead that sales rejects is not a win. How to define, track and optimise the metric that should actually run your budget.
Read the articleA B2B landing page is a single decision, not a miniature site
One offer, one audience, one action. The structure, objections and form decisions that make a campaign page actually convert.
Read the articleHubSpot lifecycle stages: agree the definitions before you automate
Most HubSpot messes are definition messes. How to settle lead, MQL, SQL and opportunity before you write a single workflow.
Read the articleAbout this blog
A few practical questions
How often we publish, whether clients appear, and what you can do with the writing.
We publish when we have something genuinely useful to say, which is roughly monthly in 2026. We would rather miss a week than pad an issue with filler.
Only with written permission, and only once results are real and verifiable. Until then we write about method, not borrowed successes.
Read and share freely. For long extracts or republication, ask first at our contact page — we are normally happy to say yes.
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