Document the process
We write down how leads should be handled so automation implements a real process, not a guess.
Automation & Apps
Marketing automation that responds in minutes, not days
Automation should make your team faster and more consistent, not bury the funnel in a tangle of workflows nobody understands. We build the former.
Overview
Speed wins deals more often than people admit
Speed wins B2B deals more often than people admit. A lead contacted in minutes is far more likely to convert than one contacted the next day, and automation is how a small team achieves that consistently.
But automation poorly done is worse than none. Workflows that fire in the wrong order, duplicate each other, or send the wrong message create confusion that costs trust. The fix is the same as everywhere else in B2B: agree the process first, then automate it.
We build automation around clear rules — scoring that reflects real fit and intent, routing that puts leads in front of the right person fast, and nurture that responds to behaviour rather than a fixed schedule.
What's included
What our marketing automation service covers
Automation built on clear rules and designed to be maintained.
Lead scoring
Fit and intent scores that reflect reality and are reviewed as the data comes in.
Instant routing
Rules that send leads to the right owner within minutes, with notifications and reminders.
Behaviour-triggered nurture
Sequences that respond to what people actually do rather than a fixed calendar.
Data updates and enrichment
Automatic record updates and enrichment so profiles stay useful.
Internal notifications
Alerts to the right channel when a high-value action happens.
Documentation
Clear maps of every workflow so anyone on the team can see what runs and why.
Our approach
How we deliver marketing automation
Process first, then automation that is easy to understand.
Build scoring and routing
We configure scoring and fast routing so good leads reach a human quickly.
Add nurture and updates
We layer in behaviour-based nurture and data enrichment that supports the process.
Map, monitor and simplify
Every workflow is documented and monitored, and we remove anything that is not earning its place.
Measurement
How we measure marketing automation
Automation is measured on speed, consistency and simplicity.
The best automation is invisible: leads get the right treatment every time without anyone thinking about it. We measure response speed, routing accuracy and how often humans have to intervene.
- Time from lead to first touch
- Routing accuracy and misroutes
- Nurture conversion by sequence
- Manual interventions required
- Workflow coverage of the funnel
Who it's for
Is our marketing automation service a fit?
We would rather turn down a poor fit than take budget we cannot turn into a result. This is the kind of team our work suits best.
- Teams with slow or inconsistent lead follow-up
- Businesses with a CRM but little automation
- Companies wanting consistency without adding headcount
Questions
Marketing Automation — frequently asked questions
Straight answers on how our marketing automation work is scoped, run and measured.
Only if the automation is unimaginative. We use it for timing, routing and consistency, while keeping the actual messaging human and specific.
Usually HubSpot or your existing marketing platform. We automate what you already own before suggesting anything new.
By documenting every workflow, naming things clearly and regularly removing rules that no longer serve a purpose. Simplicity is a feature.
No, and it should not try. It handles routing and timing so your people spend their time on conversations, not admin.
Usually lead routing and response speed. It is straightforward, high-impact and immediately noticeable to both sales and customers.
Next step
Automate the parts of the funnel that slow you down
We will audit your lead flow and show you the workflows worth building first.